During the St. Patrick's day celebration, the school where I am attending to handed out some calendar for each student. I am glad because I don't have a big calendar at home, only a table calendar that was given by a friend. My daughter had so much fun browsing on it because each picture dhows the stuff that I am currently studying, the nuclear medicine.
I believe there are also pocket calendar at the admission or reception are that they give out. I remember when I tried recruiting, they provided me a box of calling cards and a bunch of pocket calendars so I could give them to the folks that I would recruit too. I did not last in that field though, I wasn't really good at it.
It's nice to have these kind of stuff because through handing out to people they become aware of the services, programs, or products that your company is offering.